Miller Lite and Lady Vol Network Give Fans Opportunity to Show Their Support and Win Big
Miller Lite is teaming up with the Lady Vol Network, the voice of University of Tennessee women's athletics, to support Pat Summitt in her fight against Alzheimer's by giving Vol and Lady Vol fans a chance to get involved in a number of ways. In conjunction with Cherokee Distributing and Smoky Mountain Harley-Davidson, the "Miller Lite Bikers Back Pat" program is selling exclusive t-shirts at local retail locations across Eastern Tennessee, with a portion of the proceeds going to The Pat Summitt Foundation, a component of The Community Foundation of Middle Tennessee.
From May through the end of July, legal-drinking-age consumers can purchase Bikers Back Pat t-shirts at their local Food City, Kroger, Walgreens and Pilot convenience stores throughout Eastern Tennessee, or at Smoky Mountain Harley-Davidson. With a price of $14.99 plus tax, fans nationwide also have the opportunity to purchase these special t-shirts online at www.BikersBackPat.com.
The Miller Lite Bikers Back Pat program will culminate with a grand-finale party and live auction August 9, hosted by Smoky Mountain Harley-Davidson and Cherokee Distributing Company. More information about the event and availability of tickets will be offered in June.
The auction will feature a "Tennessee Orange" Harley-Davidson signed by Summitt, valued at $25,000, and a pair of Lady Vol season tickets. In addition, Miller Lite will offer four VIP guest coach passes to one 2012-13 regular season Tennessee Lady Vol basketball game, including access to sit behind the bench during one of the games. For a complete list of all auction items, visit www.BikersBackPat.com.
"Miller Lite loves to give exclusive access to fans, but this program goes far beyond just the experiences," said Bob Scott, MillerCoors general manager-sales for Tennessee and West Virginia. "Coach Summitt is a true inspiration and we are honored to partner with Smoky Mountain Harley-Davidson to show our support for coach and her fight against Alzheimer's."
Proceeds from the event will benefit The Pat Summitt Foundation, a component fund of The Community Foundation of Middle Tennessee. The Pat Summitt Foundation Fund was founded in November 2011 by Pat Summitt and her son, Tyler, to help ensure that no family hears a diagnosis like Pat's: early onset dementia, Alzheimer's type. With the motto, "Together, we will win," the grant making foundation will support nonprofits that provide education and awareness; support services for patients, their families, and caregivers; and research, treat, and work to ultimately find a cure. For more information about the Fund, visit www.PatSummitt.org.
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